The Challenge
Companies advertise aggressively trying to attract new prospects to their web sites.  However, the majority of these web visitors fail to provide sufficient information; leaving a company with no way to identify or follow–up with these prospects.  This low conversion rate significantly increases the acquisition costs of new customers.

• Car Dealerships and Service Providers
  –Increase customer retention and service frequency
  –Generate incremental internet leads and vehicle sales
  –Reduce direct–mail and other marketing costs
  –Improve customer Email collection
  
  
• Banks and Financial Institutions
  –Capture new loan prospects and increase loan applications
  –Cross sell other loan and financial products
  –Promote and support customer service initiatives
  
  
• Insurance Companies
  –Capture new insurance prospects and increase applications
  –Increase customer retention
  –Cross sell other loan and related services
  
  
• Auto Parts and Product Companies
  –Provide a personalized parts and accessories catalog on each customer’s MyCarPage
  –Improve customer Email collection
  –Enable immediate and targeted customer communications
  
  
• Web Portals and Publishers
  –Attract new visitors Increase return visitors
  –Expand the duration of each visit
  

The Solution
With the addition of MyCarPage’s FREE Vehicle Garage to a company’s web site, both prospects and clients can receive a personalized vehicle web page to manage all their automotive needs.   The MyCarPage signup in is simple and enables the company to identify these new prospects.  For existing clients, their vehicles can be automatically registered on a private MyCarPage as an extra customer service benefit.