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FAST FACTS
Advertisers Fast Facts
The consistent growth of online advertising is a clear indication that marketers continue to embrace the true power of interactive advertising
IAB
Advertising is becoming more measurable because of the Internet
The Economist
78 percent of adults use the Internet to explore and compare products or services before making a purchase
Pew
Internet advertising can compress the sales cycle into one interaction with the customer
Morgan Stanley
Online’s ability to reach the target audience, engage them and measure the effectiveness of the ads
IAB
Online advertising helps retain and grow customers
Atlas DMT
Online banner advertising raises brand awareness
Dynamic Logic
"Most digital, if not all digital, is still a significantly better use of dollars than the traditional sources" such as TV, newspapers or radio
Jumpstart Automotive Media
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